Affiliate fraud detection · Real-time
Expose fake affiliate leads before you pay for them
Genuine, reachable customer details do not prove the submission is genuine. Provero examines how each affiliate lead arrived, then whether the details it carries support that picture, before you accept, route or pay for it.
Every submission leaves a trail: the connection it came through, where it came from and how it was made. Provero reads that trail to show whether a lead deserves to be accepted and paid for, even when the name, email and phone number all look valid.
- Assesses each lead as it arrives
- Reads how the lead arrived, not just what it says
- Evidence for every payout decision
You pay for fake submissions twice
Fraudulent affiliates know buyers check whether the details are valid, so they send valid details. Real names and working numbers, scraped, bought or recycled, submitted through hidden connections or automated tools.
You pay the affiliate for the lead. Then you pay your team to chase it. Resell it and your client pays too, and so does your relationship with them.
What a fake submission costs you
- Payouts on submissions that were never genuine.
- Payouts on leads from outside the agreed market.
- Sales time chasing details that do not belong together.
- Client complaints when resold leads fail.
Why valid details do not prove a genuine lead
Most lead checks examine the fields. Is the email deliverable? Is the number live? A fraudulent submission can pass every one.
The details may belong to a real person who never filled in the form. What gives the lead away is how it was submitted.
What Provero reveals about each submission
Each lead is assessed on its submission metadata first: how and where it was made. The customer details it carries then either support that picture or contradict it. Source analysis builds on those findings.
The connection behind the submission
Leads that look ordinary but arrive through proxies, VPNs, Tor, automated traffic or connections associated with known abuse.
Whether the location fits the story
A submission made from somewhere that conflicts with the address, the country or the campaign targeting being claimed.
Whether the details belong together
A real name and a working phone number can still belong to different people. Checking how the details relate reveals more than checking each one on its own.
Whether the details lead anywhere
Plausible-looking details that end in dead numbers, unusable inboxes and wasted follow-up.
What a source keeps sending
The same warning signs recurring across a supplier's leads, including recycled identity data, expose a problem source quickly.
Breach findings are read across a source, never as proof against one lead. A supplier sending old, repeatedly exposed identity data has a profile genuine traffic does not.
What changes
Suspicious leads held before payout
Submissions with hidden or abusive connections are stopped before you pay for them.
No paying for leads outside your market
Leads made from outside the agreed geography are caught before they count towards a payout.
Mismatches caught before sales chase them
Details that do not belong together are flagged before anyone picks up the phone.
Better accept, reject and review decisions
Each lead arrives with evidence, not just a completed form.
Specific findings to put to suppliers
Challenge an affiliate or network with what their leads actually showed.
Client relationships protected
Resold leads have been checked before your client sees them.
Who it's for
Lead buyers and brands
Check every affiliate lead before you accept it and pay the publisher.
Lead generators and networks
Screen publisher traffic before you resell it, so your buyers do not find the fakes for you.
Agencies buying for clients
Check the leads you buy on a client's behalf before they reach the client.
Finance and comparison lead buyers
Catch fabricated and recycled applicants before they cost you a payout.
Where it fits
Provero checks each lead as it is delivered, before it is accepted or counted towards a payout. The results feed your lead scoring and your accept, reject and review decisions.
- Real-time
- On delivery, before acceptance and payout.
- Across each source
- Findings build up by source as leads arrive, so patterns show without a separate project.
Why Provero
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Several kinds of risk, one platform
Contact, identity, connection and breach risk come through one integration, not a stack of separate tools.
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Go deeper as patterns emerge
When a source starts to look wrong, run further checks on its leads, or audit its whole file, through the same account.
Pricing
Pay per lead from one prepaid balance. Rates fall as volume grows, so checking every lead costs a fraction of what you pay for it.
Affiliate fraud detection FAQ
The customer details are real. Why would the lead be fake?
Can I stop paying for leads from outside my target market?
Will checking every lead slow down delivery?
Can I use the findings to challenge an affiliate?
See what your affiliates are really sending
Run a free check on a lead now. Then create an account for free credits and test a batch from your highest-volume source.